Willpower's 5th Jubilee
Willpower turns 5 and we celebrate the onset of an independent brand that deeply jolted the running community. Albeit everything that Willpower does only amplifies what has already been there before: Runners who are not willing to succumb to the status quo. Runners who are proud to honestly show their attitude and lifestyle in a bland world of standardization and mindlessness. Runners who share equal values and ideas on the other side of the mainstream. Runners like you. Runners like us. For we are many.