Value Driven
Willpower was founded to be a value driven running brand for the outsiders, the misfits and the contrarians. For everyone who loves this sport but refuses to fit in. Like you. Like us.
We rather offer meaning and purpose than to produce in mass for a faceless world. Our products and designs speak directly from our hearts to your hearts. We stand for the words that we write on our shirts. They represent the values we believe in.
We are very fortunate to share these values with the Willpower Circle.